
Overview // Smartfeed app
About
This user experience project focuses on creating a user-friendly solution for busy individuals to easily find healthy food options in restaurants. In today's fast-paced world, maintaining a balanced diet can be challenging. Our project aims to alleviate this struggle by providing a seamless and efficient way for users to discover and choose nutritious meals when dining out.

Problem Statement
Busy individuals often struggle to make healthy food choices when dining out due to a lack of accessible and user-friendly resources. They require a solution that simplifies the process of finding nutritious restaurant options tailored to their dietary preferences, location, and time constraints, ultimately enhancing their overall dining experience and promoting healthier eating habits.

User Research
Target audiences:
Busy Professionals: Individuals with demanding work schedules who often dine out due to time constraints.
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Parents on the Go: Parents juggling work and family responsibilities who need quick and healthy meal options when eating out with their children.
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Students: College or school students with busy study schedules who frequently eat out or order takeout.
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Frequent Travelers: Business or leisure travelers looking for healthy dining choices in unfamiliar locations.
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Fitness Enthusiasts: People committed to maintaining a healthy lifestyle who want to find restaurants with nutritious options.
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Health-Conscious Consumers: Individuals with specific dietary requirements, such as vegetarians, vegans, gluten-free, or those with food allergies.
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Seniors: Older adults who may prefer dining out for convenience but still want nutritious meals.
User Personas:

1. Working Professional - marketing manager at a Hi-Tech
Shirly Laor
Age: 32
Marital Status: single
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She often works late and rarely has time to cook at home.
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Shirly is health-conscious and wants to maintain a balanced diet.
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She lives in a busy city with many dining options but struggles to find healthy meals during her lunch breaks or after work.
Needs and Goals:
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Shirly needs a mobile app that can quickly suggest nearby restaurants with nutritious meal options.
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She wants to filter choices based on her dietary preferences, like low-carb and high-protein.
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Shirly values convenience and time-efficiency in her dining choices.
Pain Points:
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Shirly feels overwhelmed by the multitude of restaurant choices in her city.
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She ends up making unhealthy food choices due to a lack of accessible information.
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She wishes there was an easy way to order and pay for her meals through the app.

2. Personal trainer and fitness enthusiast
Eli Zaksenberg
Age: 40
Marital Status: married+2
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Eli is a 40-year-old personal trainer and fitness enthusiast.
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His days are packed with training clients and working out.
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Eli follows a strict diet to maintain his physique and health.
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He travels frequently for fitness seminars and events.
Needs and Goals:
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Eli needs an app that can find restaurants offering high-protein, low-fat, and low-sugar meals.
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He wants to locate healthy options in unfamiliar cities while traveling.
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Eli values accurate nutritional information to make informed choices.
Pain Points:
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Eli often spends too much time searching for suitable restaurants when traveling.
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He's frustrated by the lack of consistency in healthy menu options across different cities.
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He wishes there was a way to connect with local fitness communities through the app to share restaurant recommendations.

System Tree

Wireframes
